Branding¶
The visual identity of afmpeg and its downloadable brand assets. afmpeg is a headline project with its own palette rather than the shared phpboyscout teal and amber, so it reads as itself first and as part of the estate second.
The mark¶
afmpeg's logo is a play triangle standing on a short fanned stack of slabs. The slabs are the virtual filesystem afmpeg runs FFmpeg over: layered, in memory, and not a disk. The play triangle is the media work that happens on top of it. Electric blue slabs with sunflower edges, a sunflower play mark, midnight ink linework.
Logo variations & downloads¶
Vector (recommended)¶
Scales indefinitely without quality loss, so use it for the web, print and high-resolution displays.
- Transparent (logo_transparent.svg)
- Light background (logo_light.svg)
- Dark background (logo_dark.svg)
Raster (PNG)¶
| Size | Transparent | Light | Dark |
|---|---|---|---|
| 32 × 32 | png | png | png |
| 64 × 64 | png | png | png |
| 128 × 128 | png | png | png |
| 256 × 256 | png | png | png |
| 512 × 512 | png | png | png |
| 1024 × 1024 | png | png | png |
Favicon¶
- favicon.svg: a simplified single-motif glyph, not the shrunk logo, so it stays legible at 16 px.
Colour palette¶
| Usage | Name | Hex | Swatch |
|---|---|---|---|
| Primary | Electric Blue | #1A66F5 |
|
| Primary, dark surfaces | Sky | #4D86FF |
|
| Accent | Sunflower | #FBD52E |
|
| Ink and dark background | Midnight Ink | #161A2D |
|
| Light background | Bone | #F1EBE0 |
Sky is electric blue lifted for contrast against ink, used for links on the dark scheme. Midnight ink and bone are shared with ffmpeg-wasi, the engine afmpeg runs, so the two read as a pair.